A search engine optimization expert witness is a person who has a great deal of experience in search marketing and website optimization. They are able to explain complicated concepts in a straightforward manner. They can testify in court during depositions and trials. They may also provide consulting services. These experts can often be found through online listings.
An expert witness in search engine optimization can testify about the website’s performance over time to gain visitors and how that traffic converted into sales. This information can be useful in determining damages and implementing corrective marketing. An SEO expert witness is an excellent resource in legal matters related to online marketing.
An SEO expert witness has extensive knowledge of various aspects of search engine optimization, including on-page and off-page optimization. They can analyze how a website was designed to be Google-friendly and explain how external SEO tactics like link-building or social media authority can impact a website’s performance. These experts can also analyze metrics and give an opinion on whether an SEO campaign met industry standards.
In addition to the above, these experts also have vast experience in corrective advertising, web content generation, and social media campaigns. They can help you determine if your website was misleadingly promoted. An expert witness can help you achieve the best results for your site. Thomas B. Varghese is the CEO of eBizUniverse in Chicago. He can be your expert witness in this area. This individual has 17 years’ experience and a deep understanding of digital marketing trends and best practices.
A search engine optimization expert is not only a witness in court cases but can also help your lawyer prove your SEO practices are accurate. They have extensive experience in eCommerce marketing and are recognized as a “Top Google Contributor” by Google. Additionally, they have extensive experience consulting with Fortune 500 companies and small to medium-sized companies.
Thomas Crosby, an SEO expert witness can simplify complicated technical concepts of internet marketing. Cross-examination allows him to back up his opinions. He has served as an expert witness in a number of high-profile lawsuits involving online advertising. For example, he was able to quantify the damage done to Dr. Lawrence Crosby’s reputation after his false arrest.
Search engine optimization experts witness should be proficient in both white-hat and grey-hat techniques. He should have experience in all aspects of digital marketing, including social media and paid-per-click advertising. He should be able to explain how these factors affect a site’s rankings.
Chris Silver Smith is another SEO expert witness that you should consider. He has provided expert witness services in several litigation cases, including trademark infringement, patents, social media, internet analytics, and intellectual property. He has been an expert witness in over 50 cases, including 8 trials and many depositions. He holds two degrees in computer science and has over 30 years of experience in the field.
About Bill Hartzer
Bill Hartzer is CEO of Hartzer Consulting, a Texas-based search engine optimization and online reputation management consulting company. Mr. Hartzer has been providing digital marketing and domain names, as well as SEO expert witness services for legal cases worldwide, and practicing organic SEO since 1996.